When we were asked to create the visual identity for Pocketroom —a new real-world and online galery in the center of Antwerp —, we decided to create a logo that would be both generative and analogue at the same time.

We wanted an identity that would be consistent throughout the different exhibitions, but also could change shape and be somehow "fluid" as a gallery should be.

We came up with this "foldable, perforated logo" that plays on the small size of the galery and its virtual sidekick, while taking a different route than all the computer generated stuff that is omnipresent these days.